universal pixel

Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Centro, a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel technology uses a single pixel to automate the creation and organization of first-party audiences, eliminating the need for multiple audience and conversion pixels. This new Basis feature makes it easier and faster for advertisers to measure conversions and track customer actions. Beta…