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NewStore Accelerates Momentum with $20M in Strategic Investments and International Customer Launches

Omnichannel-As-A-Service Unlocks In-Store Revenue Drivers for Global Luxury, Lifestyle and Apparel Brands Newstore Receives Strategic Investment From Salesforce Ventures NewStore, an Omnichannel-as-a-Service provider, is starting 2020 with $20M in strategic investments and significant customer momentum. Brands - including UNTUCKit, Decathlon and Outdoor Voices - benefit from using the NewStore Omnichannel Platform to manage all aspects of the customer selling process, in-store operations, and real-time inventory…

TVSquared Releases Direct-to-Consumer TV Advertising Performance Report

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…