Upwave

Tremor Video Measured Close to 100 Campaigns in 2022 on the Upwave Platform, Ensuring Best-in-Class Accuracy and Tracking with Automated Features Upwave, the leading analytics platform for brand advertising, today announced a new…
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New Report Sheds Light on Cross-Brand and Cross-Vertical Trends; Findings to Help Brand Advertisers Maximize Campaign Investments Upwave, the leading analytics platform for brand advertising, announced findings from its very first Brand…
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Upwave Listed Among America’s Fastest-Growing Private Companies Upwave, the leading analytics platform for brand advertising, has been named to the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private…
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Former Kantar and RealEyes Chief Revenue Officer to Lead Global Sales and Customer Success, Accelerating Upwave’s Strategic Growth Upwave, the leading analytics platform for brand advertising, announced the appointment of Joseph Zahtila as…
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Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success TVision, the company measuring every second of TV and CTV viewer engagement, and …
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For the First Time Ever, Brand Marketers Can Deterministically Measure the Full Scope of Sponsorship Investment Effectiveness Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with…
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Upwave's Brand Effects Using Longitudinal Metrics to Measure Long Term Effect; Currently in Closed Beta Pilot Program Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new…
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Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier Cross-Media Measurement Platform Upwave, the leading analytics platform for brand advertising, today unveiled…
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Upwave CEO Chris Kelly Joins Ad Council Leadership Council Which Includes Marketing Executives from Nation’s Leading Brands Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful…
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Leading Brand Advertising Analytics Platform Unveils "Holy Grail of Marketing Measurement," Becoming More Valuable than Sales Lift and Multi-Touch Attribution Upwave, the leading brand analytics platform for marketers, today announced the…
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Partnership to offer marketers a holistic view of brand outcomes and their impact on market share Marketers will have an easier time connecting their brand investment to impact on market share now that Upwave, the leading brand analytics…
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Upwave's new capability automatically pulls custom benchmarks with instantaneous metrics to empower publishers and brands with data-informed insights Measuring multiple brand campaigns at once just got easier, thanks to Portfolio Analytics…
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Upwave's newest technology acquisition follows the sale of its legacy Instant Insights product and expands search analytics capabilities for brand measurement Upwave, the leading analytics platform for brand marketers, announced today that…
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Crackle Plus and Others Can Now Assess Impact from Awareness to Customer Acquisition for CTV and other Brand Campaigns Upwave, the leading analytics platform for brand marketers, today announced the launch of “Customer Lift”. The new…
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Appoints Marketing Veteran Lynn Girotto as its Newest Member Upwave, the leading analytics platform for brand marketers whose enterprise clients include Verizon, Clorox, and American Express, today announced a key addition to its Board…
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Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics Upwave, the leading analytics platform for brand marketers, today announced the…
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