Upwave

Leading Brand Advertising Analytics Platform Unveils "Holy Grail of Marketing Measurement," Becoming More Valuable than Sales Lift and Multi-Touch Attribution Upwave, the leading brand analytics platform for marketers, today announced the…
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Partnership to offer marketers a holistic view of brand outcomes and their impact on market share Marketers will have an easier time connecting their brand investment to impact on market share now that Upwave, the leading brand analytics…
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Upwave's new capability automatically pulls custom benchmarks with instantaneous metrics to empower publishers and brands with data-informed insights Measuring multiple brand campaigns at once just got easier, thanks to Portfolio Analytics…
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Upwave's newest technology acquisition follows the sale of its legacy Instant Insights product and expands search analytics capabilities for brand measurement Upwave, the leading analytics platform for brand marketers, announced today that…
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Crackle Plus and Others Can Now Assess Impact from Awareness to Customer Acquisition for CTV and other Brand Campaigns Upwave, the leading analytics platform for brand marketers, today announced the launch of “Customer Lift”. The new…
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Appoints Marketing Veteran Lynn Girotto as its Newest Member Upwave, the leading analytics platform for brand marketers whose enterprise clients include Verizon, Clorox, and American Express, today announced a key addition to its Board…
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Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics Upwave, the leading analytics platform for brand marketers, today announced the…
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