Banner Before Header
Browsing Tag

US broadband households

Research: 52% of US Broadband Households are Willing to Share Smartphone Data

Parks Associates' new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measures future interest in telehealth services beyond the pandemic. Marketing Technology News: IAB Reveals Podcast Upfront 2020…

Parks Associates: Consumers Watch More Than Two Hours of Alternative Video on a Computer Each Week

New video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video sharing, or similar apps or sites. Nearly one-half of US broadband households watch…