US households

Sixth annual Future of Video highlights the business of streaming, November 14-16 at the Marina del Rey, CA Parks Associates' latest research shows a dramatic increase in the use of ad-based video services, as the number of US internet…
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As of 2022, 92% of US households were reachable via programmatic CTV advertising, demonstrating the incredible reach that these platforms provide. As a result, it's not surprising to learn that spending across CTV platforms is expected to…
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Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand, the audience-first TV advertising sales company, announced an automated addressable TV functionality to…
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As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows…
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Working with Castify.ai, FashionTV has brought all OTT, Connected TV, and mobile, onto one centralized management platform. “Utilizing one platform reduces operating hurdles while ensuring a streamlined experience for users on any device,”…
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New industry report analyzes latest developments and use cases in data and analytics that support video services A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million…
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