Browsing Tag

US households

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Gal Turjeman Aug 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows…
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AI/ML

FashionTV Unifies Cross-Platform Streaming and Boosts Reach to 50 Million US Households with…

MTS Staff Writer Apr 22, 2022 0

Working with Castify.ai, FashionTV has brought all OTT, Connected TV, and mobile, onto one centralized management platform. “Utilizing one platform reduces operating hurdles while ensuring a streamlined experience for users on any device,”…
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Video Platforms

Parks Associates: 32 Million US Households Are OTT Video “Service Hoppers”

PRNewswire Mar 31, 2022 0

New industry report analyzes latest developments and use cases in data and analytics that support video services A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million…
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