US

COVID-19 has led to an increase in canned food sales, Zoom’s stock price and Walmart shirts (not pants) as people adjust to social distancing and working from home. The latest spike due to the pandemic? Mobile gaming in the US.  Mobile gaming and general mobile usage have experienced massive surges in daily users from consumers seeking stay-at-home entertainment to pass time, confirms data by digital advertiser, Jun Group. With millions of Americans working from home and more than 70% of American schools shutting down…

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

MNI Ad Network Reaches 94 Percent of Total Digital Population MNI Targeted Media Inc. (MNI), a targeted media strategy, planning, and buying company,  announced that its MNI Ad Network is the #1 Ad Focus Local Network across all US custom entities for the fourth consecutive year, according to comScore. Reaching 241 million unique monthly visitors, or 94 percent of the total digital population, MNI reaches significantly further than its closest competitors. “At MNI, we know the power of local and have the integrated…

The ad tech industry is accustomed to change. The General Data Protection Regulation (GDPR) will, no doubt, have a global impact. Despite the understated value of the new U.K. data protection bill, ad tech is bracing itself ahead of the deadline to comply. Are we overreacting? First off, What Is GDPR? GDPR will hold companies that control and process personal data from European countries accountable for how they handle that data. The UK government's new data protection legislation will go into effect starting May 2018.…

Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced the opening of an 11,000 square foot US headquarters in the heart of San Francisco’s South of Market (SoMa) district. Located at 100 First Street, adjacent to the Transbay Terminal and Salesforce Tower, the location provides capacity for further growth as well as innovation space driven by the increased demand for its mobile attribution and marketing technology solutions.…