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UTV

SuperATV Rides Ecommerce Wave, Boosts Average Order Value 13% by Focusing on Search & Merchandising

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced the improved results SuperATV, an off-road brand specializing in aftermarket accessories for UTVs and ATVs, has seen after implementing Searchspring’s Search & Autocomplete and Category Navigation solutions. Selling its products direct-to-consumer and via Amazon and eBay marketplaces, SuperATV recently experienced a surge in new business during the COVID-19 outbreak, attributed to renewed consumer interest in…