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UX Strategy

CDS Acquires SimpleUsability to Bolster UX Strategy

SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS for an undisclosed sum. The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering, thus delivering a joined-up communications solution to its digital and print customers – with audience needs, inclusivity, and accessibility at the heart. As a leading figure within the Yorkshire tech community,…