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Valerie Howard

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000 procurement and purchasing leaders that sheds light on digital buying trends. “What B2B Buyers Want in 2019: Speed, Personalization and Intelligence” explores current business purchasing trends, revealing overlooked perspectives on buyers’ relationships with vendors. The research shows that as…