Value for Brands

Tie-up between M&M's and Spider-Man created 1.78 billion views with Maoyan platform Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, is leveraging its strong content creation capability and extensive online and offline marketing resources to help advertisers generate wider exposure and reach their target audience more effectively in China. A recent success is the marketing campaign for the tie-up between M&M's and Marvel's superhero movie…