Browsing Tag

values-based campaigns

Glasto & Pride; Bump in Engagement Indicates Values Are Back at the Heart of Moment Marketing

London Pride Set to Offer Marketers a Big Opportunity to Emphasize Their Company’s Values of Inclusivity As the sun sets on the most sustainable Glastonbury Festival ever, research from email marketing and transactional solution Mailjet reveals a peak in UK and US marketers’ interest in executing values-based campaigns. The study was conducted via a series of email marketing tests sent to Mailjet’s database of over 75,000 marketing subscribers across Europe and America. Recipients were sent different subject lines…