Banner Before Header
Browsing Tag

Verve

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Verve Awarded IAB Tech Lab Open Measurement SDK Certification

VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic video and display marketing, announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab launched the OM SDK initiative in early 2018 as part of an industry-wide effort to bring greater efficiency to third-party viewability and verification measurement of…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Reaffirms Commitment To Fraud-Free Media With Pixalate Partnership And TAG Recertification

Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's MRC-accredited invalid traffic detection solutions across the full expanse of the Verve Velocity platform. The new partnership with Pixalate coincides with Verve's recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of…

Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Verve Acquires Leading In-App Mobile Video Platform Receptiv

Verve Will Also Add Receptiv's High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve's robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency. Also Read: Verve Expands…

Verve Announces Additions To Executive Leadership Team

Erin Madorsky and Joseph Galarneau Sign on as Chief Revenue Officer and Chief Product Officer at Verve Verve, the leader in location-powered mobile marketing, announced the appointment of two executives to its leadership team: Erin Madorsky, to the position of Chief Revenue Officer, and Joseph Galarneau, to the position of Chief Product Officer. Both assume their new roles immediately, reporting to Verve CEO Tom Kenney. Madorsky joins Verve from a ten-year tenure at Viant, a division of Meredith where she was most…

Verve Releases New Research Quantifying Advertiser Adoption of Data and Analytics

Top Digital-Marketing Leaders Pinpoint the Industry's Progress with Data, Analytics, and the Data-Driven Personalization of Campaign Creative Verve, the leader in location-powered mobile marketing, announced publication of The Realities of Data and Marketing: What's Really Happening, How Marketers Are Succeeding (and Struggling), and The State of Personalization, an exclusive Verve-sponsored research survey of top digital decision makers in the Ascendant Network. Ascendant, an exclusive invitation-only networking group…

Verve Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives

Renowned Mobile Innovator Mark Fruehan Will Drive Verve's Programmatic, Enterprise, and Indoor Location Solutions Verve, the global leader in location-powered mobile marketing, today announced that Mark Fruehan has been appointed to the newly created role of EVP, Enterprise Platforms, effective immediately. Reporting to CEO Tom Kenney, Fruehan will guide go-to-market strategy and scale demand for the company's programmatic, enterprise, and indoor location solutions. As 2018 progresses, it is evident that brands are…

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

Verve Expands Its Premium Mobile Programmatic Solution for The UK and International Location Marketers

Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6 billion mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution…

Verve Expands Availability of Its Location-Powered Audiences With The Trade Desk

Verve Activate Location-Powered Mobile Audience Segments Are Now Available to the Trade Desk Clients Verve, the global leader in location-powered mobile marketing, announced the availability of its exclusive Verve Activate audience segments to clients of The Trade Desk for use in the planning and execution of advertising campaigns. The initial, invitation-only integration will be offered to The Trade Desk clients, enabling them to leverage Verve's finely-tuned, location-powered audience segments to reach uniquely…