Browsing Tag

Video Campaign

CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

Best Global Video Campaigns of 2018

As 2018 comes to a close, our team at 90 Seconds has been discussing our favorite video ad campaigns of the year. Naturally, opinions flew thick and fast, but ultimately, few clear winners emerged. Because we work in the video world, we sometimes find ourselves focused more on the cinematography and direction, two very important aspects of a successful campaign. The way an ad is filmed contributes to the storytelling, and as we looked back on the year, we identified five campaigns whose camera work, direction, and editing…