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video-driven marketing

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…