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Vitreous World

MarkMonitor Finds, Nearly Half of Brands Admit That Sales Are Lost to Counterfeiting

One-Third of Brands Surveyed Reported a Loss of More Than 10% New research from MarkMonitor, the world leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of artificial intelligence, the dark web, and augmented…