Browsing Tag

Vivendi

Vivendi Enters Into Exclusive Negotiations to Acquire Prisma Media

Vivendi (Paris:VIV) announced that it has entered into exclusive negotiations with Gruner + Jahr/Bertelsmann to acquire 100% of Prisma Media. This acquisition would perfectly fit with Vivendi’s strategy as a leading media, content and communications group, complementing the scope of its existing activities. It would also offer interesting opportunities for cooperation within the Group and development of the high-quality Prisma Media publications. Marketing Technology News: Ogilvy Names Julianna Richter Global CEO of PR…

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion’s global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers’ most important…

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy. Havas Media Group, owned by Vivendi, one of the world's largest integrated content, media and communications groups will…