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AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…