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VoIP attribution

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…