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Vonage Research

Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…