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Waleed Al-Atraqchi

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…