Browsing Tag

Walk-Through marketing

Zenreach Hires Megan Wintersteen as New VP of Marketing

The former Bowlero executive will focus on leveling up ‘customer-centric’ branding and messaging Zenreach, the leader in WIFI powered walk-through marketing and customer engagement for brick-and-mortar businesses, announced that Megan Wintersteen has joined the team as the new Vice President of Marketing. Wintersteen joins Zenreach with more than 12+ years experience, most recently as the VP of Marketing at Bowlero Corporation where she led all marketing initiatives as well as their ecommerce platforms with a focus on…

Walk-Through Data Emerges as Critical Marketing Metric

Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online…