Walled Gardens

Atrium, Zefr's suite of measurement solutions, brings state-of-the-art brand suitability technology for walled gardens, with full mapping to the GARM industry framework – including misinformation, the most recent GARM category. Zefr, the…
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Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine's 9000+ Independent Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., announced its integration with The Trade Desk's…
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Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology…
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Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party…
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It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be…
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If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent the last 20 years perfecting their Advertising business…
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As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and the contained digital environments metaphorically known as walled gardens—there is a war being fought between these gardens.…
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Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in…
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Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and…
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ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile…
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"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What…
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Stories for Publishers" Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and monetization platform for publishers, has announced the release of Stories for Publishers. A…
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