Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, …
Consumer Direct Grows Beyond the Walled Gardens
Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability …
ADYOULIKE Launches Native Stories Format in Partnership with GMC Media
ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive …
Interview with Oz Etzioni, CEO and Co-founder, Clinch
"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and …
Connatix Unveils Stories for Publishers for Better Web-Mobile Presence
Stories for Publishers” Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and …