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Walt Horstman.

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…