Browsing Tag

Warby Parker

Dos and Don’ts of Facebook Advertising for Young DTC Brands

Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but as with any new brand that enters the market, emerging DTC businesses face an expensive battle to break through the noise and capture the attention of potential customers. Facebook has shown itself to be a defensible and relevant channel when it comes to generating awareness and driving e-commerce sales. In short, it’s not wavering in its ambition to connect with 2.32 billion people and…