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Warren Levitan

MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch

"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey into technology. How did you conceive the idea of launching Smooch? I have been working on guaranteeing exceptional customer experiences for consumer brands for close to 20 years. Over these 2 decades, I have boiled down almost everything I have learned into four key pillars to guaranteeing a great CX: Be where your customers are — We live in an era of convenience and you need to engage on…