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Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…