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Welltok

Welltok Adds Connect Partners to Support Remote Condition Management

Four Innovative Companies Pre-Integrated in Consumer Activation Platform to Provide More Telehealth and Virtual Coaching Options During Quarantine and Beyond Welltok, the consumer activation solutions company, announced the expansion of its Connect Partner Ecosystem to include more remote condition management programs. Six out of ten adults live with a chronic condition and it is essential that they follow care regimes to avoid traumatic, high-cost events such as emergency room visits. And with the current pandemic,…

TechBytes with Jody Spusta, COO, Provider Market at Welltok

Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole career, with nearly two decades of experience in Account and Client Relationship Management. I helped start Tea Leaves Health in 2011 to address a gap in the market for a Customer Relationship Management platform (CRM) designed to address the unique needs in Healthcare – acquiring and retaining high-value patients. We also created the industry’s leading Physician…

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

Top 3 Do’s and Don’ts Every Healthcare Marketer Should Know

The digital age has been both a blessing and a curse for marketers, particularly those in healthcare marketing. With the average American adult now spending more than 11 hours per day, looking at a screen – whether it is handheld, on a monitor or television – marketers have an enormous potential audience. But here’s the rub: the human attention span has shortened to a mere 8 seconds. This challenge is further amplified in healthcare, where consumers are either specifically trying to avoid a healthcare service (i.e. trying to…