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Wes Chaar

Data Science Journal Delivers Cutting Edge Content to Take Marketing to Next Level

I-COM’s latest output, titled Frontiers of Marketing Data Science Journal, boasts nine diverse and impactful papers focused on the most exciting challenges faced by the industry. Through in-depth analysis, case studies and research from industry leaders it provides solutions and content aimed at those individuals working at the cutting edge of marketing and advertising. Supported by Catalina, who helps leading CPG brands influence behavior by personalising the path to purchase, the Frontiers of Marketing Data Science…