29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic
But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds
The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers.
Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature
The research, commissioned by AI-powered…