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29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…