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WiFi Marketing Solutions

BT Partners with Manchester-Based Purple to Offer Intelligent Wi-Fi for Business

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement. The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides…