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Wistia

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Lumavate Expands Platform Features for Marketers

Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required Lumavate, a low-code mobile app platform, announced new functionality that further enables marketers at enterprise organizations to quickly build and publish mobile apps. All apps built using the Lumavate Platform are delivered as Progressive Web Apps (PWAs) to end users. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 “The features included in this release make it…

Leveraging Your Finance Team for More Effective Marketing Campaigns

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog. There's a reason why the world's biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Size Doesn’t Matter – Quality of Video Ads More Important Than Budget

A Unique Experiment Pitted Three Adverts Against Each Other to Discover the Optimal Amount to Spend on Filming a Video Wistia has announced the results for its unique One Ten One Hundred research project where with Sandwich video, they produced three adverts (for $1k $10k and $100k) and measured which ones performed the best. The report shows that video advertising is easily within the budgets of small and medium-sized businesses. The research found that the $10k video advert performed twice as well across all…

One, Ten, One Hundred Original Series Launches Exploring the Relationship Between Money and Creativity

Four Part Documentary Following Sandwich Video as They Try to Bring Their Creativity to Life with $1000, $10000 & $100000 Wistia launches a four-part original series One, Ten, One Hundred exploring the relationship between money and creativity. One, Ten, One Hundred is a four-part, 90-minute documentary following the challenges behind its groundbreaking video advertising experiment. The documentary shows what you can achieve with a strong creative vision, regardless of the money you have. Through One, Ten, One…

Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and medium-sized businesses, announces the start of One, Ten, One Hundred, a unique project to gauge the impact budgets on creative ideas for video ads. To do this, Wistia commissioned Sandwich Video to come up with the creative concepts and produce three ads with a production budget of $1,000, $10,000 and $100,000 respectively. The three ads performance and the audience reaction, will then be…