Banner Before Header
Browsing Tag

Women In Revenue

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…