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Stitcher and Wondery Join Forces to Offer UK Advertisers Global Access to Premium Content

Industry Veteran Ruth Fitzsimons Hired as Managing Director to Lead London-Based International Expansion Podcast leaders Stitcher and Wondery are joining forces to provide advertisers and brands in the United Kingdom with the ability to buy premium advertising inventory locally and globally into a top-tier roster of podcast shows. The joint venture, Podfront UK, represents the first time advertisers in the U.K. have the opportunity to directly access a large catalog of household-name podcasts from Wondery and Stitcher.…

Interview with Hernan Lopez, Founder & CEO at Wondery

"The ads work best when there is a genuine connection between the host of a show and the product they’re advertising."On Marketing Technology MTS: Tell us about your role at Wondery and how you got here? (What inspired you to be a part of a technology innovation company?) Before I launched Wondery, I was the CEO of Fox International Channels. At some point, I became convinced that smartphones were becoming the “first screen” for many people – and I wanted to create a media company that was smartphone-centered, yet in a…