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AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI AppsFlyer, the global attribution leader, announced the launch of Xpend, the company’s new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data. With the industry shifting towards a more aggregate way of measuring marketing efforts, the importance of having an…