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Zachary Goldstein

MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx? Working with restaurant and retail clients at Bain & Company, I learned brick-and-mortar businesses have a data deficit. The 80/20 rule is particularly true in the offline world but not only do most brands do a poor job of personally engaging their top customers, many don’t even know who…