Browsing Tag

Zefr

Vobile Completes Acquisition of Zefr’s Rights ID and Channel ID Businesses, Financed by Accel-KKR Credit Partners

Vobile, Inc. ("Vobile"), the market leader in online video content protection and monetization, today announced the successful completion of its acquisition of Zefr's Rights ID and Channel ID businesses with financing from Accel-KKR Credit Partners, a fund managed by leading technology-focused investment firm, Accel-KKR. Vobile provides video content protection services to the world's top entertainment studios and television networks. The acquired Rights ID and Channel ID businesses focus on content monetization and…

Zefr Rolls out New Suite of Content Filters for Programmatic Video Buyers and Expands Leadership Team to Support Growth in Brand Business

Rob Cukierman, Previous Head of Global Sales Strategy and Strategic Partnerships for Vevo and Daniel Oakins, Former Global Director at Grapeshot, Fill Key Roles as the Content Targeting Technology Leader Gives Programmatic Buyers the Ability to Directly Control Their Content Alignment and Generate Even Better Results with Their YouTube Ad Buys Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, announced the rollout of a new and robust suite of content filters…

New Study From Zefr And MAGNA Reveals How Brands Can Effectively Reach Consumers On YouTube Without Jeopardizing Their Privacy

Commissioned in Response to Current Advertiser Concerns, Study Finds Brands Who Employ a Content Targeting Strategy on Youtube Are Able to Safely and Credibly Increase Favorability and Drive Purchase Intent Among Desired Audiences, Over Other Targeting Methods Zefr, a technology company that provides content targeting solutions for brands advertising on YouTube,  announced the results of an in-depth study conducted by MAGNA the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the…