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Zefr

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

In collaboration with Mitsui, Zefr will bring GARM standard brand suitability solutions for video platforms in Japan as investment in video platforms grows in the market. Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as…

Zefr, Leader In Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head Of North American Sales

Kelsey Garigan becomes Zefr's Executive Vice President, Head of North American Sales, further accelerating Zefr's momentum and cementing its position as the leader in brand suitability across video on YouTube and Facebook.  Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as Executive Vice President, Head of North American Sales. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk Kelsey…

Zefr Appoints Kristi Argyilan to Board of Directors

SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and measurement technology. Kristi most recently joined Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand…

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg

Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial Director, Nordics. Together, they'll be responsible for driving growth and awareness of Zefr's growing contextual data business in the EMEA region. Nicol is based out of London, while Spangberg is based out of Sweden, and Kindelan leads Southern Europe from Madrid. "As global demand for…

Zefr is Selected for Expanded YouTube Measurement Program

The leader in Video Context and Brand Suitability continues unique partnership with YouTube as a YTMP member, while expanding its Context DMP to support 20 languages, to empower nuanced contextual video targeting for the world's largest global brands Zefr, the leading video contextual technology platform for brands and agencies, has been selected for the expanded YouTube Measurement Program (YTMP), signaling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This…

Vobile Completes Acquisition of Zefr’s Rights ID and Channel ID Businesses, Financed by Accel-KKR Credit Partners

Vobile, Inc. ("Vobile"), the market leader in online video content protection and monetization, today announced the successful completion of its acquisition of Zefr's Rights ID and Channel ID businesses with financing from Accel-KKR Credit Partners, a fund managed by leading technology-focused investment firm, Accel-KKR. Vobile provides video content protection services to the world's top entertainment studios and television networks. The acquired Rights ID and Channel ID businesses focus on content monetization and…

Zefr Rolls out New Suite of Content Filters for Programmatic Video Buyers and Expands Leadership Team to Support Growth in Brand Business

Rob Cukierman, Previous Head of Global Sales Strategy and Strategic Partnerships for Vevo and Daniel Oakins, Former Global Director at Grapeshot, Fill Key Roles as the Content Targeting Technology Leader Gives Programmatic Buyers the Ability to Directly Control Their Content Alignment and Generate Even Better Results with Their YouTube Ad Buys Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, announced the rollout of a new and robust suite of content filters…

New Study From Zefr And MAGNA Reveals How Brands Can Effectively Reach Consumers On YouTube Without Jeopardizing Their Privacy

Commissioned in Response to Current Advertiser Concerns, Study Finds Brands Who Employ a Content Targeting Strategy on Youtube Are Able to Safely and Credibly Increase Favorability and Drive Purchase Intent Among Desired Audiences, Over Other Targeting Methods Zefr, a technology company that provides content targeting solutions for brands advertising on YouTube,  announced the results of an in-depth study conducted by MAGNA the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the…