Zeta Global

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

Marketing Technology Company Expands on West Coast to Focus on Building Data and Technology Presence, Talent and Products Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today reports the expansion of their San Francisco office located on Market Street. The proliferated presence is intended to deepen Zeta's business focus and investment in data, Artificial Intelligence and engineering technology, as well as raise Zeta's profile as a premiere…

Rob Will Report to CRM President David Allen to Drive Further Productivity and Margin for Zeta's Growing CRM Client Base Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announces the addition of Rob Lentz as Senior Vice President Enterprise Operations within Zeta's CRM division. Lentz will be based in Zeta's New York office. Lentz, a veteran software service executive for over 25 years, joins Zeta from Velan Ventures where he…

Best-in-Class Location Data Improves Customer Experience and Marketer Results Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights. As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences,…

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, is proud to announce Ben Hayes as its first Chief Privacy Officer. A recognized expert in data privacy, compliance and security, and a pioneer in setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta's senior…

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…