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Zoom videos

Work From Home Is the Future. Should We Start Substituting Marketing Communications?

Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested huge sums of money building their campuses. But the tech giants can afford to be wildly wrong here. The rest of us need to be wary, not just because the wholesale embrace of WFH is happening during a crisis, but because it runs contrary to some fundamental truths. Work From Home (WFH) Increases Productivity, But There’s a Big Catch. You’ve…