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ZypMedia

ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice President, Product Management ZypMedia, the programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as Senior Vice President (SVP) of Engineering and Sridhar Guthula as SVP of Product Management. Both Patel and Guthula will report to Chief Technology Officer and Co-founder Ramandeep Ahuja. "ZypMedia's…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

More Streamers Prefer Local Over National Ads According to New Survey

Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a new survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the local-first, AI-powered enterprise software platform that manages all digital advertising offerings for media and broadcast companies,…

ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory

ZypMedia Integrates Telaria's Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with Telaria, the complete software platform to manage video advertising for premium publishers, to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory. With this partnership, Telaria strengthens ZypMedia's OTT…

ZypMedia Completes Series C Funding

Archer Venture Capital leads round of funding following ZypMedia's 4-year 100% CAGR growth ZypMedia, creator of the AI-powered, local-first programmatic advertising platform built specifically for media companies, announced the successful completion of Series C funding totaling $5.6 million. The capital raise was led by Archer Venture Capital, and included existing investors US Venture Partners (USVP) and Sinclair Broadcast Group (Sinclair). Founded by former college roommates Aman Sareen and Ramandeep Ahuja, who…

SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform, recently announced a case study with demand-side advertising platform ZypMedia which reveals unparalleled, month-over-month growth in over-the-top (OTT) ad spend. Based on SpotX and ZypMedia's combined platform data, the case study explores the locally-focused OTT joint strategy which was responsible for 54 percent revenue growth between December 2017 through January 2018. ZypMedia specializes in…