Ad Fontes Media Adds Comscore Digital Audience Data To Data Platform

Ad Fontes Media has today announced that audience reach data from Comscore (NASDAQ: SCOR) has been integrated into its Data Platform’s reliability and bias ratings.

Ad Fontes Media has today announced that audience reach data from Comscore (NASDAQ: SCOR) has been integrated into its Data Platform’s reliability and bias ratings.

Providing context around publication reach, media buyers, sellers, and observers can now access an unduplicated measure of digital audiences across desktop and mobile devices.

Ad Fontes Media Founder and CEO Vanessa Otero said “It is exciting to be integrating these separate media measurement tools into a single view to help Ad Fontes better respond to today’s changing media environment.”

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Brad Berens, Ad Fontes Advisor and Digital Media Strategist, echoed the sentiment saying: “The result of this integration is a toolset that enables advertisers to more easily understand and activate against their campaign’s audience.”

This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart. Paid commercial subscribers to Ad Fontes’ Data Platform now have the option to include Comscore’s Total Digital Population Data.

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