Senior appointment follows the hire of media veteran Itay Gissin as CEO

Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO.

These appointments illustrate Apester’s continued investment and further growth in the EMEA region. Anya will focus on growing the company’s sales, partnerships and operations in the UK; expanding the publisher portfolio as Apester readies itself to welcome a number of other new joiners as it doubles down on growth.

The publisher-focused technology company drives engagement for a growing roster of clients including ESI Media, Reedpop, NME Networks, GoFeminin, Trusted Reviews, RTL Interactive, Global Gaming and Kicker; helping them to optimise data strategies and drive new revenue streams.

Most recently, Anya held a position of a publisher sales director for the UK & Nordics at Taboola, helping publisher clients make the most of the content recommendation engine’s technology to drive revenue, grow engagement and attract new audiences. Prior to this, Anya was a consultant at Accenture Song, formerly Accenture Interactive, where she was focused on data driven marketing strategy; supporting clients with leveraging customer insights and analytics to improve their sales and marketing efforts. She is also an active supporter of a number of initiatives aimed at improving DEI in the media industry, including as a member of Bloom UK, The Women in Programmatic Network and as a mentor with Beleve. Anya holds an MBA and earned a distinction in her MSc Marketing from the University of Manchester.

“Apester’s technology supports media owners across the three key pillars – audience engagement, data and revenue, and I can’t wait to bring its market leading offer to more clients,” she says. “The team is empowering publishers with the tools they need to understand their audiences better, whilst reducing reliance on third party cookies and providing interactive and highly engaging experiences which put control back in the hands of publishers.”

Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit

 Media veteran and former Investing.com executive, Itay Gissin, joined Apester as CEO earlier this year. He adds: “Anya immediately understood Apester’s mission and its unique positioning as a technology company which marries the goals of editorial and commercial teams. She is a natural leader and will be an enormous asset to our expanding, high-performing team as we help publishers grow by driving revenue and audience engagement, even in the current challenging climate.”

 Apester is an interactive experience platform that allows publishers, brands and creators to engage and understand customers across digital media channels, driving lead generation, brand uplift, conversions and sales. Its code-free tech allows any user to create audience-pleasing experiences in minutes – from web stories to videos to surveys – and distribute them across multiple digital media channels. Apester’s DMP integrations also enable the privacy-compliant collection and storage of zero-party and first-party engagement data generated from its experiences and applications. Apester operates from New York, London, Berlin and Tel Aviv and is trusted by publishers around the world including ESI Media, Reedpop, NME Networks, GoFeminin, Trusted Reviews, RTL Interactive, Global Gaming and Kicker. Visit https://apester.com to learn more.