Blackbaud CMO Catherine LaCour Named one of the 2021 Top 50 Most Powerful Women in Technology

TechnologyCustomer Experience ManagementSales & Marketing

By PRNewswire On Apr 13, 2021

Blackbaud, the world’s leading cloud software company powering social good, is pleased to announce that its Chief Marketing Officer Catherine Cook LaCour has been named one of the 2021 Top 50 Most Powerful Women in Technology by DiversityFirst™ and the National Diversity Council. The award honors female leaders who have become champions for diversity in the technology industry, as well as inspirations in their communities.

“I’m humbled to be recognized as one of the Top 50 Women in Tech, and it’s an honor to be part of this prestigious group of female leaders,” said LaCour. “I have long subscribed to the theory that when one woman shines, the women around her do, too. I am passionate about lifting other women up, and it’s my hope that this award helps inspire other women to pursue their dreams and reach their goals—whether in technology or other fields—so that together we can achieve more.”

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The Top 50 Women in Tech Award recognizes the achievements of women who are breaking barriers and setting high standards for themselves and others. Recipients are female leaders who have made increasingly significant contributions throughout their career to their company and the overall technology industry. They seek to improve not just their departments and companies, but their communities as well, and they strive to eliminate the gender gap in the technology C-suite.

As Blackbaud’s CMO, LaCour is responsible for the company’s global brand and marketing, corporate communications, and strategic go-to-market and retention functions. She is a passionate change agent focused on driving innovative business strategies and process improvements from ideation to implementation. She also helms the Blackbaud Institute, which brings together the best minds in philanthropy to develop and share leading-edge research and insight that accelerates impact throughout the social good community.

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LaCour has a Master of Business Administration from the American Graduate School of International Management (Thunderbird) and a Bachelor of Science in business from the College of Charleston. A Charleston, S.C., native, she currently serves on the Coastal Community Foundation board of directors and chairs the marketing and communications committee. She also serves on the board of directors of the Women’s Refugee Commission, a non-profit advocating for laws, policies and programs to improve the lives and protect the rights of refugee women and children, and she chairs the external relations committee. In addition, LaCour serves on the South Carolina Department of Commerce’s Council for Innovation Initiatives and was named a South Carolina Liberty Fellow in 2017.