Orange Comet and Co-Founder Kurt Warner Partner with the NFL Alumni Association to Introduce “THE LOCKER ROOM” Virtual Fan Experience

Fusing NFT Digital Collectibles and Real-World Experiences, “THE LOCKER ROOM” Will Unlock an Entirely New Experience for NFL Fans

Orange Comet, Inc., a premium NFT creative media and Web3 experience company today announced its partnership with NFL Alumni Ventures, to unveil “THE LOCKER ROOM.” An exclusive virtual environment for fans to experience their favorite player’s virtual locker in an entirely new way, “THE LOCKER ROOM” will house everything from NFT digital collectibles to real-world merchandise and even in-person meet and greets with NFL Alumni.

Marketing Technology News: MarTech Interview with Stefan Lederer, Chief Executive Officer and Co-Founder at Bitmovin

“This endeavor combines my career as a former NFL player with the innovative work I’m doing today with Orange Comet as we explore new ways to bring sports into the NFT space,” said Kurt Warner, Co-Founder, Orange Comet. “Every athlete can attest to the fact that the locker room is a sanctuary for teams and a place to mentally prepare for practice and games. While it has always been off-limits to the outside world, this creative concept is rooted in the idea that the Metaverse opens doors and makes it possible for NFL fans to take a look inside. With access to exclusive content, behind the scenes moments and unique interactions that truly embody the locker room spirit, we’re excited to expand the consumer experience beyond the game.”

Coming to fans this Fall 2022 season and poised to become the ultimate fan-to-player platform, fans will enter the virtual locker room and stadium facility with their NFT LOCKER ROOM PASS, which will provide them the opportunity to engage with their favorite NFL Alumni athletes.

“NFL fans are one of the most devoted, passionate audiences and we’ve created this NFT collection with exactly that in mind,” said Dave Broome, CEO, Orange Comet. “We’ve worked closely with our co-founder Kurt Warner, along with the team at the NFL Alumni Association to develop a captivating and engaging virtual experience that shows appreciation for NFL fans and their diehard dedication, while incorporating exclusive real-world opportunities to take the experience to the next level of appreciation.”  

In addition to drops that will happen within THE LOCKER ROOM throughout the year, Orange Comet will be offering an all-access season pass, which will grant access to exclusive drops for special limited-edition NFTs, merchandise and experiences. The all-access season pass will be available for purchase for 48 hours, just before the NFL draft, and unavailable again for an entire year. Fans who register now at orangecomet.com and join the Orange Comet discord will receive first access.

Marketing Technology News: Why Intra-Video Metadata is the Missing Piece of the CTV Pie

Craig Richardson, Managing Director of NFL Alumni Ventures, knew as soon as he saw the company’s initial work, that OC was more than an NFT company. “To be honest, I have been approached and talked with almost all of the key players in the NFT space, but when Kurt and Dave said that I’d never have seen anything like Orange Comet’s work, they were correct. Their NFT’s are literally “virtual experiences” that rival some of the best entertainment graphics and content I’ve ever seen. After multiple meetings with their management and creative teams, it was like being at a Hollywood studio for a blockbuster movie production meeting. Their vision and out of the box thinking blew me away. In addition, their plans for the NFL Alumni Locker Room is game changing for our athletes and organization. It will allow us to build and own our own football ecosystem that financially benefits hundreds if not thousands of our members. We believe that is what the future holds for the NFT marketplace and Orange Comet has made it possible for us to explore it sooner than later.”

In addition, the organizations have committed to ensuring that a percentage of proceeds will be donated to NFL Alumni Association charities, including the NFLA Caring For Kids program and TBI/Concussion Research being done by NFLA Health.

Orange Comet is committed to the trust and privacy of its partners — hence, what makes them a trusted producer and caretaker for some of the greatest legacies in sports history. Similarly, Orange Comet is dedicated to blockchain sustainability and building a carbon-negative solution that evolves the NFT zeitgeist, while enabling the industry to move forward with integrity.

Marketing Technology News: NP Digital Achieves Google Premier Partner Status