Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.

The verification, which is independently validated through an audit by ABC, demonstrates Audience Store’s compliance with industry best practice and gives partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation.

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An independent specialist, Audience Store utilises millions of audience and data signals and the power of automation and AI to optimise the media buying process in real-time. By combining this data-driven approach with innovative creative build, it delivers best-in-class programmatic campaign activation – ensuring a range of clients reap the maximum benefit of programmatic marketing whilst delivering campaigns across any device, to chosen audiences, in the moments that matter.

As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.

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Danny Haynes, Commercial and Operations Director, Audience Store, says: “Audience Store sits at the cutting edge of programmatic advertising and uses the latest technologies and methodologies to drive performance across all channels. With this comes a responsibility to ensure rigorous and transparent processes. It’s so important to be an active voice and participant in industry accreditation and groups during such changeable times. As we strive to create a safe, transparent and trusted environment, official recognition of such efforts represents a significant milestone. I would encourage any businesses working with advertisers in the digital space to undergo this process.”

Simon Redlich, Chief Executive at ABC, comments: “We’re delighted that Audience Store has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows it is committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”

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