AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality.

AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

According to the officially released report, the volume of video ad impressions, served daily by AdPlayer.Pro outnumbered 57,000,000 in October – December 2022, due to several essential factors, i.e. the Winter Holiday season traffic boost, as well as the acquisition of several new Supply partners closer to the end of the year.

As Anton Liaskovkyi, CEO of AdPlayer.Pro claimed, the growth of ad serving volumes aligned well with the company’s Q4 2022 forecasts, with the October 2022 stats being even higher, compared to the previous year, for instance.

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“The Holiday season started earlier in 2022 in many digital market verticals, which is why, quite naturally, the online traffic increase began earlier in October, too,” he explained.

In Q4 2022 AdPlayer.Pro also released new functionality in its ad-enabled video player technology, i.e. expanding content integration capabilities in the advertising Demand with video playlists.

According to Mr. Liaskovskyi, the newly-introduced features were particularly in high demand among AdPlayer.Pro’s Supply partners in December 2022, often used for video ad display in the “Reverse Sticky” outstream advertising unit, released earlier.

“Viewers’ ad consumption preferences are changing fast, hence publishers are always on the hunt for new engaging ad formats to work with. And we’re delighted to track their growing interest in our new Supply-side features, given the persuasive performance results,” he said.

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