TwentyThree Now Offers Video Engagement Data to Marketo Customers

Sudipto Ghosh

May 2, 2018

Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation

TwentyThree and Marketo have announced a new partnership and user access to bring Video Engagement Data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, this is essential for marketers to measure the impact of video beyond vanity metrics and analyze video engagement and conversions inside of Marketo.

Last month, TwentyThree unveiled a powerful ABM tool that allows marketing automation customers to seamlessly deploy video integrations into their campaigns.

Metadata Joins the Marketo Accelerate Partner Ecosystem — *Shai Alfandary*

Shai Alfandary, Vice President, Global Head of ISVs & LaunchPoint® ecosystem, Marketo, said, “Video is a wonderful way to tell a story but needs to be measured properly across the entire marketing funnel. That’s why we’re excited to integrate with TwentyThree and bring video into the marketing tech stack. This integration also gives our users more accurate lead scoring and engagement data to work with when nurturing their prospects.”

The world’s best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel.

Marketo’s pioneering engagement platform allows their customers to view user activity, automate all touch points in the buyer’s journey, and measure across the entire marketing funnel. By combining their powerful platform with TwentyThree’s leading video marketing platform, marketers can use video audience insights, video collectors, and granular engagement data. Resulting in more leads from video, improved lead scoring, and powerful Marketo logic.

At the time of this announcement on Video Engagement Data, Steffen Christensen, Co-founder and CTO at TwentyThree, said, ‘Marketo provides an incredibly powerful engagement platform, and we wanted to honor that when we built our Marketo integration: by making a deep connection that ties not only video plays but also all information about the video journey and all conversion driven by video into Marketo with a true two-way sync.”

Steffan added, “This allows marketers to use video – which is already the most engaging channel – to properly identify video viewers and measure their behavior.”

Marketo & TwentyThree Drive Video ROI for Marketing Automation Customers

Video marketing platforms are starting to see adoption in 2018, but overall, still trail compared to other MarTech categories. TwentyThree is changing that by offering a product that empowers marketers and Marketo users to analyze video properly, integrate with their existing tech stack, run video across every channel, and generate leads with video.

Mada Seghete, Co-founder at Branch, said, “We’ve identified 4000+ contacts inside our Marketo account that have engaged with videos through the TwentyThree integration. This allows us to have more powerful data for our smart campaigns, lead score based on video engagement, and our sales team to do more targeted outreach based on not only website behavior, but video activity too.”

TwentyThree Delivers Powerful Video Marketing Platform to Global Marketing Teams

TwentyThree’s platform is used by hundreds of marketing teams and enterprise companies around the world, and in the past year alone, has hosted 1.5 million videos, measured 1.7 billion impressions, and tracked 650 million video plays.

Currently, TwentyThree empowers marketing teams to finally integrate and add video to their marketing stack to successfully run video with inbound, social, and demand generation. Thousands of marketers are using TwentyThree to significantly increase their results and gain the missing 50% of website data through video marketing.