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TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Marketo Engage users can now build and manage their own integrations and automations to help them keep pace with aggressive marketing goals Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve…

Engagio’s Growth Continues; Lands Number 27 on Inc. 5000 List of Fastest-Growing Private Companies in California

Furthering this momentum, Engagio brings Patrick Donnelly on board as chief revenue officer and adds marquee enterprise customers Engagio, the leading B2B account-based engagement platform, announces impressive growth and strategic changes as it starts a new fiscal year. It has just been released that Engagio ranked number 27 on the Inc. 5000 Series list of the fastest-growing private companies in California. This regional list represents a unique look at the most successful companies in the area, which had an average…

Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

Sendoso Raises $40 Million in Series B as Growth Skyrockets

Latest Funding Round Caps Off Record Year With 330% Revenue Growth, More Than 15,000 Active Senders, Recognition from Gartner, and Leadership on G2 Sendoso, the leading Sending Platform, today announced it has secured $40 million in Series B funding, led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. After achieving 330% revenue growth in 2019, Sendoso will use these funds for continued product innovation, market expansion, and team growth. Companies today are faced with increasing challenges to…

Customer Programs Thought Leader Bill Lee Announces All-Star Speaker Agenda for the 2020 Summit

The 2020 Summit on Customer Engagement will feature speeches from Customer Programs leaders who are transforming the customer experience and driving business impact using the "Tom Sawyer Strategy." Now in its 16th year, the Summit on Customer Engagement is the most respected educational and networking event in the world for Customer Programs professionals. "Customer Programs managers can be thought of as the Tom Sawyers of their firms," says Bill Lee, founder of the Summit. "They're the ones who run customer…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. However, the difficult part of any online business is undoubtedly making Sales, which is also known as conversion. To make sales, you have to make sure that you are Marketing your products. Unlike the brick and mortar stores, people will not know that your online business exists unless you are advertising in front of the target audience. When talking about a physical store, it is important to understand that people are…

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an Adobe company, that recognizes the top 50 marketers in the world who are driving bold, fearless marketing, and digital transformation. The program showcases how these marketers go above and beyond to fearlessly drive success and business impact for their organization. Marketing…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

Perkuto Launches New Methodology for Marketing Operations Leaders

Score Framework Addresses Needs of Marketo Users Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven methodologies. Perkuto’s SCORE approach empowers marketing operations executives to lead with confidence, backed by a solid Marketo foundation and processes proven to…

Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services and technology divisions. Specifically, Perkuto was awarded recognition as an Adobe specialized partner for Marketo Engage, certifying Perkuto’s technical expertise and proven track record for successful customer implementations. Perkuto’s campaign…