New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns
TwentyThree, the Copenhagen and San Francisco-based video marketing platform, is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM campaigns, follow prospects, and engage with targeted accounts.
The new ABM tool will allow marketers to share content that is only relevant to that certain company or user, creating far more effective and targeted campaigns. Many marketers can now integrate ABM video behavior into existing marketing automation systems, which will allow users to lead score, automate workflows, and send personalized emails within tools like HubSpot, Marketo, Eloqua, and Pardot based on video behavior.
Customers will be able to gain access to the new features built into the TwentyThree platform, including:
- The ability to assign sales specific accounts
- Follow a certain user – or even an entire company – to receive real-time updates for when they’ve watched video content
- The ability to track if a certain prospect engages with a video, including heat maps of viewing behavioursAccess to targeted lead generation
Video integration into marketing strategies has already proven to be more successful in campaigns.
According to TwentyThree’s State of Online 2017 report, including a GIF or animated thumbnail can improve CTR’s by 62%. While this would be more traditionally thought of with mass emails to a database, video in emails can also improve results from ABM outreach. Inside of a marketing automation system, users can send personalized video directly to a prospect.
Recommended Read: Interview with Thomas Madsen-Mygdal, Co-founder and CEO, TwentyThree