While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs
Customers Now Have Full Visibility into the Buyer’s Journey and Can Trigger the Right Campaign at the Right Time 6sense, …
TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is …
Salesforce Reveals Pardot’s New Features for Winter ’19
Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by …
CleverTouch Helps Marketers ‘Level up’ with Marketo and Pardot Training
New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and …
Demandbase Extends ABM Collaboration with Salesforce Pardot Integration
Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), …
Salesforce Pardot Headlines Sponsors For Conference On the Insights Economy, Hosted by Full Circle Insights
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, announced that Salesforce Pardot, the leading marketing …
ABM TechBytes with Michael Kostow, SVP & GM at Salesforce Pardot
We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial …
Salesforce Pardot Adds Dramatic Enhancements to Engage Alerts for Accelerated Sales Actions
Sales acceleration technology has transformed the B2B sales commerce world, making remote selling the most readily adaptable sales technology today. …
Ness Digital Engineering Acquires Sovereign CRM
Ness Digital Engineering, a portfolio company of The Rohatyn Group (TRG), has completed an acquisition of Sovereign CRM, a rapidly-growing …
Box Names Mark Wayland Chief Revenue Officer
Box a leader in Cloud Content Management, announced the appointment of Mark Wayland as chief revenue officer. Mr. Wayland will …
Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal
Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed …
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your …
MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo
"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
Salesforce Empowers Developer Community with Open Sourced Lightning Web Components
Same Day Salesforce Announced the Launch of Salesforce Blockchain CRM, the Company Also Announced Open Sourced Lightning Web Components. This …
MarTech Interview with Amnon Siev, CEO, GeoEdge
"Our start- and end-point is to ensure a good user’s experience when it comes to digital advertising, while ensuring that …
MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco
"People need to write and create quality content, which tends to do better in the long term, rather than creating …
MarTech Interview with Kevin Eichelberger, Founder and CEO at Blue Acorn
"The question to always be asking is how can AI be applied to a situation to drive a better result, …