While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs
Customers Now Have Full Visibility into the Buyer’s Journey and Can Trigger the Right Campaign at the Right Time 6sense, …
TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is …
Salesforce Reveals Pardot’s New Features for Winter ’19
Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by …
CleverTouch Helps Marketers ‘Level up’ with Marketo and Pardot Training
New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and …
Demandbase Extends ABM Collaboration with Salesforce Pardot Integration
Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), …
ABM TechBytes with Michael Kostow, SVP & GM at Salesforce Pardot
We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial …
Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution
Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief …
75 Inspiring Martech Leaders Who Are Prepared for 2020
The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding …
MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell …
MarTech Interview with Steve Gershik, CMO at inRiver
"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they …
SharpSpring Announces Acquisition of Perfect Audience from Marin Software
Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering SharpSpring, Inc., a leading cloud-based marketing automation …
CData Software Partners with Tableau to Expand Cloud Data Connectivity
Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, …
MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps
"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr
"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role …
MarTech Interview with Sean King, EVP at Veritone One
"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about …
Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared …
MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …