Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot,…
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While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy…
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Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to…
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Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include…
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Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by Adding New Features to It. The New and Upgraded Pardot Will See the Light of the Day…
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New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and service provider, has announced its ‘Level Up’ Marketo…
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Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an…
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Funding from Expedition Growth Capital will accelerate product roadmap, expand customer success and grow sales & marketing resources to capitalise on burgeoning demand. Oktopost, the world's only fully integrated platform for B2B…
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Adam Sharp, CEO and Co-Founder at Clevertouch Marketing shares a few martech-and-marketing best practices in this Q&A chat: ______ Welcome to this MarTech Series chat Adam, tell us more about Clevertouch Marketing and its…
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Brands have taken personalization to the next level, and their MarTech stack is helping them achieve their goals here. Marketing technology is one of the most significant portions of a company’s entire marketing budget. Due to the surge of…
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The digital commerce-focused system integrator strengthens its Salesforce Marketing Cloud services while growing its multi-cloud capabilities for large enterprises in the region OSF Digital, a leading provider of commerce solutions and…
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IBM today announced plans to acquire Waeg, a leading Salesforce Consulting Partner in Europe, to extend IBM's portfolio of Salesforce services and advance IBM's hybrid cloud and AI strategy. The acquisition builds on IBM's continued…
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Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows solution.…
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Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces $7 million in Series A funding led by Revolution Ventures. The round also includes current investors High Alpha…
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Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of…
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Web Insights, the world-leading website visitor automation solution is providing BI WORLDWIDE with advanced automation and integration solutions, enabling them to effectively analyze the performance of each marketing tactic and identify…
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Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of…
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New capabilities allow marketers to drive results and continuously improve email quality Litmus, a leader in email marketing, announces new capabilities to further enable effective collaboration among marketers without additional resources…
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