While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs
Customers Now Have Full Visibility into the Buyer’s Journey and Can Trigger the Right Campaign at the Right Time 6sense, …
TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is …
Salesforce Reveals Pardot’s New Features for Winter ’19
Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by …
CleverTouch Helps Marketers ‘Level up’ with Marketo and Pardot Training
New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and …
Demandbase Extends ABM Collaboration with Salesforce Pardot Integration
Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), …
ABM TechBytes with Michael Kostow, SVP & GM at Salesforce Pardot
We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial …
MarTech Interview with Sean King, EVP at Veritone One
"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about …
Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared …
MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Bonnie Crater, CEO at Full Circle Insights
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
MarTech Interview with Ani Obermeier, VP of Marketing at Smartling
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX
"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time …
MarTech Interview with Monica Ho, CMO at SOCi
"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very …
MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr
"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell …
MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland
"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China
Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba …