Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…

While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy weekend for Salesforce as it was forced to temporarily shut down access to its Marketing Cloud services. It took a full working day for the company to confirm that normalcy was restored. https://twitter.com/isitdownforme/status/1129380308426645504 The Salesforce outage comes barely…

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize…

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…

Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by Adding New Features to It. The New and Upgraded Pardot Will See the Light of the Day Sometime During Winter ’19 Pardot — originally a part of ExactTarget — was acquired when Salesforce purchased ExactTarget for $2.5 billion back in 2013. Back then, Pardot was in the nascent stages, but it was growing very quickly. Today, Pardot is one of the best Marketing Automation…

New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and service provider, has announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers. Recommended Read: Salesforce Einstein Analytics Unveils Conversational Queries to Simplify Data With…

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial intelligence. The hype and buzz around ABM has never been hotter, we caught up with Mike Kostow, SVP Salesforce Pardot to get Salesforce's perspective on the platform. MTS: What does Salesforce ABM bring to the table that the mix of Salesforce Engage, Advertising Studio, and Lead Scoring have not already? Earlier this month, Salesforce announced the availability…

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…