TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is …
Salesforce Reveals Pardot’s New Features for Winter ’19
Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by …
CleverTouch Helps Marketers ‘Level up’ with Marketo and Pardot Training
New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and …
Demandbase Extends ABM Collaboration with Salesforce Pardot Integration
Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), …
Salesforce Pardot Headlines Sponsors For Conference On the Insights Economy, Hosted by Full Circle Insights
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, announced that Salesforce Pardot, the leading marketing …
ABM TechBytes with Michael Kostow, SVP & GM at Salesforce Pardot
We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial …
Salesforce Pardot Adds Dramatic Enhancements to Engage Alerts for Accelerated Sales Actions
Sales acceleration technology has transformed the B2B sales commerce world, making remote selling the most readily adaptable sales technology today. …
Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth
Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google …
MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype
"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us …
Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine’s Day Promotions – Omnisend Research
According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine’s Day Compared …
Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms
Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by …
MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Jim Nichols, CMO, Partnerize
"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in …
MarTech Interview with Daniel Kushner, CEO, Oktopost
"A/B testing will be a thing of the past since AI will learn what are the most effective results and …
Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext
Tell us about your role at Yext and the team/technology you handle. I am the VP of Marketing at Yext. …
Interview with Babak Hedayati, CEO and Co-Founder, TapClicks
"As a business leader preparing for an AI-centric world, it’s important that you start by gaining access to relevant data …
Interview with Ashley Deibert, Chief Marketing Officer, Videolicious
"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with …
Interview with Dawn Colossi, Chief Marketing Officer, FocusVision
"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, …
Interview with Aaron Goldman, Chief Marketing Officer, 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
Interview with Geoff Hoffmann, CEO, North America, Adstream
"Analytics and ROI, which is becoming highly valuable, is the new currency in Content Management." Tell us about your role …